Cancer Institute Director Rich Goldberg, MD, is featured in the new issue of People Magazine in an article on the Jonas Brothers’ father, Kevin Sr., and his battle with colon cancer.

In the article, Dr. Goldberg, an international leader in gastrointestinal cancer treatment and research, shares his expertise on the importance of getting screened, when screening should begin and key warning signs of colorectal cancer.

Kevin Jonas Sr. was 52-years-old when he had his first colonoscopy and learned he had colon cancer. Doctors recommend beginning screenings at age 50.

“The most common misconception is that people think it will hurt, but with IV anesthesia, people sleep through their colonoscopy and have no awareness of the procedure,” Goldberg told the magazine. He added that he hopes the article featuring his expertise and a second article on Kevin Jonas Sr. encourages more people to get screened.

Online People Magazine article on Jonas Brothers’ father, Kevin Sr.

Online People Magazine article featuring Dr. Goldberg’s expertise on colorectal cancer