Video and Multimedia Production
Marketing Videos #
University Relations – Health Sciences primarily works on special projects for University Relations, promoting key WVU Health Sciences initiatives that focus on student recruitment, research and health care commitment and outreach to the state.
We can help tell your story by planning, shooting and editing a video to be shared with your audience. These videos can be used on social media channels such as Twitter, Facebook and Instagram, on your website or included in program materials.
Due to workload, projects are subject to approval and may be deferred based on institutional priorities. Prior to a video shoot, individuals who will participate should complete the WVU Media Recording/Usage Release.
View the WVU Health Sciences and WVU Medicine YouTube channels.
Media Release #
Prior to a video shoot, individuals who will participate should complete a media recording/usage release, including students, faculty, staff and community members. Consent is required in many circumstances, such as in patient care areas, and recommended in most others. When in doubt, complete a media release. Review requirements below.
- Release Form Required: Individuals are required to complete a media release if the video is intended for marketing purposes, if the subject is a minor and if the subject is in a patient care area. WVU Medicine requires advance approval for videography in clinical areas. HIPAA laws about patient privacy must be followed.
- Release Form Possibly Required: Video taken in public spaces where there is no reasonable expectation of privacy generally do not require a media release. Exceptions include spaces directly outside and within patient care areas.
- Release Form Not Required: Video taken for editorial uses online (e.g., press releases, feature stories or social media content) do not require a media release.
If an external videographer is hired, they must utilize the available media release forms and receive approval from University Relations-Health Sciences prior to the video shoot.
Zoom | MDTV Video Production #
If your project is not for marketing purposes, Mountaineer Doctor Television (MDTV) is available to provide video communication in-house via Zoom. MDTV is a secured independent telehealth network delivering telehealth and videoconferencing services to several facilities throughout the state of West Virginia. Costs associated with MDTV are the responsibility of the requesting program or department.
Learn about the approved uses and prerequisites for an MDTV Zoom account.
Review guidelines for sharing Zoom link information.
Live Streaming #
Visit the Social Media section for information about live streaming on Facebook and YouTube.
Podcasting #
Podcasts are a popular and legitimate medium to reach people. The most popular shows in the podcast charts are syndicated radio shows, highlights of TV shows – still very much dominated by traditional media. However, some original podcasts are very popular and gaining equal traction. Podcasting isn’t easy – like anything, it requires a plan.