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West Virginia University Health Sciences Communications
West Virginia University Health Sciences Communications

Guides

Announcements and Stories

In this guide
External Submissions
Internal Submissions
School Newsletters
View Guide for Announcements and Stories

Creative Design

In this guide
Design Templates
Media Production
Photography
Signage
View Guide for Creative Design

Marketing

In this guide
Campaigns
Crisis Planning
Email
Social Media
Strategy
View Guide for Marketing

Websites & Directory

In this guide
Accessibility
Content Strategy
Content Formatting
Submitting Content Changes
View Guide for Websites & Directory
  • I am building a marketing campaign
  • I have content for Infostations
  • I need to schedule a photoshoot

Our Team

Our teams can help you with a wide range of communications and marketing services including internal and external messaging, news releases, targeted marketing campaigns, creative design, digital signage, web, photography, video and more.

  1. Creative Design

Video and Multimedia Production

Marketing Videos

Health Sciences Communications and Marketing primarily works on special projects promoting key WVU Health Sciences initiatives that focus on student recruitment, research and health care commitment and outreach to the state.

We can help tell your story by planning, shooting and editing a video to be shared with your audience. These videos can be used on social media channels such as Twitter, Facebook and Instagram, on your website or included in program materials.

Due to workload, projects are subject to approval and may be deferred based on institutional priorities. Prior to a video shoot, individuals who will participate should complete the WVU Media Recording/Usage Release.

Submit a Marketing Video Request

View the WVU Health Sciences and WVU Medicine YouTube channels.

Media Release

Prior to a video shoot, individuals who will participate should complete a media recording/usage release, including students, faculty, staff and community members. Consent is required in many circumstances, such as in patient care areas, and recommended in most others. When in doubt, complete a media release. Review requirements below.

Submit a WVU Media Release

Submit a WVU Medicine Media Release

  • Release Form Required: Individuals are required to complete a media release if the video is intended for marketing purposes, if the subject is a minor and if the subject is in a patient care area. WVU Medicine requires advance approval for videography in clinical areas. HIPAA laws about patient privacy must be followed.

  • Release Form Possibly Required: Video taken in public spaces where there is no reasonable expectation of privacy generally do not require a media release. Exceptions include spaces directly outside and within patient care areas.

  • Release Form Not Required: Video taken for editorial uses online (e.g., press releases, feature stories or social media content) do not require a media release.

If an external videographer is hired, they must utilize the available media release forms and receive approval from Health Sciences Communications and Marketing prior to the video shoot.

Zoom | MDTV Video Production

If your project is not for marketing purposes, Mountaineer Doctor Television (MDTV) is available to provide video communication in-house via Zoom. MDTV is a secured independent telehealth network delivering telehealth and videoconferencing services to several facilities throughout the state of West Virginia. Costs associated with MDTV are the responsibility of the requesting program or department.

Learn about the approved uses and prerequisites for an MDTV Zoom account.

Review guidelines for sharing Zoom link information.

Visit MDTV's Website

Live Streaming

Visit the Social Media section for information about live streaming on Facebook and YouTube.

Podcasting

Podcasts are a popular and legitimate medium to reach people. The most popular shows in the podcast charts are syndicated radio shows, highlights of TV shows – still very much dominated by traditional media. However, some original podcasts are very popular and gaining equal traction. Podcasting isn’t easy – like anything, it requires a plan.

Health Sciences Podcasting Guidelines

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Request Forms
Creative Design
  • Design Projects and Advertising
    • Posters & Wall Murals
    • PowerPoint Templates
    • Developing Wordmarks and Logotype Lock-Ups
  • Photography
    • Photography Pricing and Information
    • How to Take Great Photos
  • Printing Services
  • Signage
    • Digital Signage
    • Facility & Event Signage
  • Video and Multimedia Production
    • Podcasting Guidelines
    • GME Video Requests
  • Request Forms
    • Eye Institute & Cancer Institute Infostation Form
    • Health Sciences Digital Signage Request Form
    • Health Sciences Announcements Form
    • School of Medicine News Submission Form
  • Accreditations
  • Web Standards
  • WVU Portal
  • Handshake
  • WVU Alert
  • WVU Today

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