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West Virginia University Health Sciences Communications
West Virginia University Health Sciences Communications

Guides

Announcements and Stories

In this guide
External Submissions
Internal Submissions
School Newsletters
View Guide for Announcements and Stories

Creative Design

In this guide
Design Templates
Media Production
Photography
Signage
View Guide for Creative Design

Marketing

In this guide
Campaigns
Crisis Planning
Email
Social Media
Strategy
View Guide for Marketing

Websites & Directory

In this guide
Accessibility
Content Strategy
Content Formatting
Submitting Content Changes
View Guide for Websites & Directory
  • I am building a marketing campaign
  • I have content for Infostations
  • I need to schedule a photoshoot

Our Team

Our teams can help you with a wide range of communications and marketing services including internal and external messaging, news releases, targeted marketing campaigns, creative design, digital signage, web, photography, video and more.

  1. Marketing
  2. Effective Marketing Strategy

Analytics

Why Analytics Matter

Analytics are the strongest option for understanding how people engage with your information.

How Should I Request Analytics?

Whole site analytics are not the best route for understanding website performance. Analytics requests should be focused on the set of outcomes you are looking for. This can help us best understand what to look for when we generate reports and can lead to better outcomes in understanding things like the following examples:

  • Understanding your application process.

  • Identifying which areas of your website are performing well.

  • Focusing on recruitment seasons for areas of your website.

  • Reviewing the strength of a campaign.

Request an Analytics Report

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