Setting Goals

Meeting with target audience members and stakeholders helps you define your audience needs and organizational goals; successful content satisfies both criteria.

Discover Your Goals

• Student, resident, and faculty recruitment is the most important goal across the University, making this the first priority of every website.

• Interview your audience members.

• Focus on your audience.

• Review the WVU Brand Tone & Voice Playbook.

Research Your Audience

• Who should your website talk to?

• Who's visiting the website?

• Are they internal, external, or both?

• Why are they visiting the website?

• What do your users email you about?

• What information is critical to serving their needs?

• Identify 3-5 core areas the website should focus on.

Identify Peer Organizations or Competitors

• What are they doing that you're not?

• What things are they doing well?

Meet With Stakeholders

If leadership agrees with the direction of the website then there is buy in and a clear path forward for what the website should accomplish. Meet with stakeholders to have them sign off on the proposed changes.