Setting Goals

Meeting with target audience members and stakeholders helps you define your audience needs and organizational goals; successful content satisfies both criteria.

Discover Your Goals #

• Student, resident, and faculty recruitment is the most important goal across the University, making this the first priority of every website.
• Interview your audience members.
• Focus on your audience.
• Review the WVU Brand Voice.

Research Your Audience #

• Who should your website talk to?
• Who's visiting the website?
• Are they internal, external, or both?
• Why are they visiting the website?
• What do your users email you about?
• What information is critical to serving their needs?
• Identify 3-5 core areas the website should focus on.

Identify Peer Organizations or Competitors #

• What are they doing that you're not?
• What things are they doing well?

Meet With Stakeholders #

If leadership agrees with the direction of the website then there is buy in and a clear path forward for what the website should accomplish. Meet with stakeholders to have them sign off on the proposed changes.