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Boosting public trust in scientists hangs on communications methods, WVU expert says

While debate over COVID-19 guidelines and vaccine development has raised skeptics’ eyebrows and undermined confidence, a West Virginia University associate professor says that communication is essential for the science community to gain the American public’s trust. According to Geah Pressgrove, scientists and communications professionals need to rethink how they communicate through four distinct dimensions of trust: competence, integrity, benevolence and openness.